Avery Advantage
Avery Dennison
Label. Innovate. Communicate. Organize.
Significant product improvements and new product launches were the reason for the Avery Advantage campaign. Sell sheets and complementary folders were created to express the satisfaction and delight that Avery products brought to its users. Four separate segments were created for easy organization and product comprehension.
Using typical product shots that would date quickly was
deemed to be an expected and staid strategy in this
category. Instead, our selection of each folder image
supported the segment and was meant to inspire
curiosity and interest while communicating the
emotive benefits of Avery products.
