Avery Dennison
Benefits and features of office products are all but lost on the consumer when trying to shop this impossibly confusing category. The objective of this challenging project was to develop a system to promote and simplify the complementary use of Avery binders, dividers and sheet protectors across a 600+ SKU offering. The PRS system (Presentation, Reference and Storage) developed three categories based on usage. Colour coding was applied for easier recognition and
understanding. Unique
product features were
named Avery Advantages
and communicated through
a series of illustrations. Key
points of difference claimed
hero shot positioning that
resulted in easier shopability
and increased brand awareness.
Presentation • Reference • Storage (PRS)
