Avery Dennison

Raymond Yip Choy

(past) Group Product Manager

Avery Dennison Office Products


Jeff has a unique combination of skills that makes him very effective in managing and balancing client objectives and agency potential. As a client of his for over ten years, my business benefitted from his ability to listen carefully and assess the needs, not

only for any particular project, but the business as a whole. In projects that range from minor package alterations to million dollar re-branding initiatives, he inspires confidence and ultimately delivers results. Jeff’s management style exemplifies leadership, organization and attention to detail. Within his agency team, his ability to communicate client needs is exceptional, often producing creative way beyond expectations.


Jeff becomes an integral part of his client’s team, cultivating strong relationships at all levels of the organization and developing an in-depth understanding of the business. He is willing to go over and above the call of duty resulting in long term, mutually beneficial client-agency relationships.


In my experience with business partners ranging from large international agencies to boutique and specialty outfits, Jeff Steger stands out by a long shot as the best Account Director and Creative Partner with whom I have worked.”