Canadian Tire
Before
It was a huge decision for Canadian Tire to undertake a makeover for
one of their flagship brands but it had to be done to accomplish brand consistency and increase quality perception. Inspired by retro automotive emblems, the new logo reinforces the heritage of the
80-year-old brand. Familiar colours and
treatment of product photography would help
to retain existing consumers, while the logo
with increased quality would help gain
new ones.
Motomaster
