Canadian Tire
Nautilus (marine products)
Before
Once we updated the Motomaster logo, we were asked to incorporate it in to the design for CT's marine sub-brand, Nautilus. While we were at it, we tweaked the logo so it was tighter, crisper and more qualitative. As well, we toned down the existing background by replacing the somewhat dated and distracting water droplets with a more serene water image. Adding red accents helped the Motomaster endorsement logo integrate better on pack.
