Cott Beverages
A line extension for Sam’s Club
meant Cott’s Clear American brand
could now boast functional health
benefits as a result of additional
supplements in the product.
Several design and communication
challenges were addressed by the
winning concept. The placement of
benefit copy towards the top of the
PDP quickly distinguishes these
items from the core lineup and
establishes the product as a
health-conscious choice. Photo
realistic illustrations deliver taste
appeal and the overall effect of the
fresh design is appealing and
relevant, without coming across as
too healthy or clinical.
Clear American Functionals
