Confusion abound when Energizer acquired personal care giant, Schick. Employees felt jeopardized, while clients were perplexed by the strategy. This brochure was designed to help explain the newly created Energizer Personal Care division and exemplify Energizer’s dedication to brand leadership and product innovation. Featuring actual employees from the plant to the president’s office boosted team spirit and inspired a sense of camaraderie. The approachable tone was established through copywriting and paired with engaging, down-to-earth photography that softened the corporate seriousness of the brochure.
Energizer Corporate Brochure
Promotional/Advertising
