Packaging
For Living
Functional, unpretentious and affordable were the foundations of Canadian Tire's new brand, ForLiving. From patio furniture to bath accessories and dinnerware, ForLiving products were developed with family friendly features to withstand the rigors of everyday life without sacrificing style. The name, color palette and ultimately price were designed to appeal to the average consumer. Product benefits are succinctly communicated while lifestyle shots suggest usage. The result? A brand design that is as functional as it is fashionable.
Cott Beverages
Elmer’s
Fish Crisp
Légère
Avery
Canadian Tire
