Broadstone

Inspired by glorious sunrises and

breathtaking sunsets, Broadstone’s

colors and lifestyle shots are meant

to evoke fond memories of family

fun outdoors.

Canadian Tire's new brand of

camping and outdoor gear needed

to compete against other well

established brands within this

diehard category. The name and

rugged logo create credibility and

inspire trust that these products will

endure outdoor family life for many

years to come.

The versatility of the communication system allows adaptation of the

design to work on boxes, labels

and hang tags as the family of Broadstone products continues

to grow.