Packaging
A campfire favorite of fishermen across
Canada and the U.S., this coating mix was
long overdue for a makeover. A fresher
brand logo and more appealing photography
helped secure listings in Sobeys right next to
the fresh fish counter, opening up a whole
new market. To keep costs down, existing
photography was utilized.
Fish Crisp
Cott Beverages
Elmer’s
Fish Crisp
Légère
Avery
Canadian Tire
