Packaging

Légère reeds are made from high tech synthetic materials that outperform traditional cane reeds and command a premium price. Previous packaging was underwhelming and had low perceived value. Dynamic synergy between the client, printer and design team helped pull out all the stops to create this award winning packaging. A fun stylized treble clef and instrument illustrations target the artistic clientele while technical details like gloss and matte varnishes, foil stamp embossing, a 5th panel, die cut cello window plus insert cards are all luxuries that we were afforded to complete the image.

2011 PAC Gold Award Winner

2011 International Paperboard

         Packaging Gold Award

Légère Reeds