Peter Blackwell

(past) V.P. Marketing, CTC

“ Jeff is a true master of his craft. He was a valued partner in helping us tackle the graphic reinvention of Canadian Tire’s multi-billion dollar Private Label portfolio. Whether it was striking the delicate balance needed to bring iconic brands like Motomaster into the 21st century or developing from scratch the look and feel of completely new brands such as BluePlanet and Broadstone, Jeff delivered. His ability to always meld creative freshness with strategic discipline, all the while making it look effortless, is rare.”